‘Tis the Season to Be Thankful–Expressing Gratitude to Your Customers

'Tis the Season to Be Thankful--Expressing Gratitude to Your Customers

This week is Thanksgiving. Thanksgiving was the first American holiday. Though it’s also celebrated in Canada, it’s pretty uniquely American.  We all know the story of the Indians and the Pilgrims and the first Thanksgiving and how it was an expression of gratitude for surviving that very difficult first year.

Thanksgiving is the time when we traditionally focus on gratitude for all the good things in our lives. When you’re in business, you surely count your customers among those good things. Have you taken the time lately to let them know you’re thankful for their business? Without their patronage, you’d likely be working for someone else.

There are many ways of expressing gratitude to your customers. First should always be providing them with the highest standards of service and the best quality products we have to offer. There are also other creative ways to show your appreciation to your clients. Here are a few we’ve enjoying both giving and receiving at Roper Insurance.


Send a handwritten note of appreciation. In this digital age, handwritten notes, whether delivered in person or by postal mail, have become somewhat of a rarity and are always enjoyed by the recipients. There’s something about knowing another person took the time to find the card, compose a note and deliver it that tells the recipient they are important.

Deliver a personalized gift. Adding some kind of personalized gift to accompany your handwritten thanks takes it up a notch. Whether it’s a gift of their favorite treat, a book they would enjoy, an art print of some kind, flowers, or a gift card to a favorite restaurant or entertainment, tailoring a thank you to the interests and likes of your customer reinforces the relationship.

Host a client appreciation event. Do you enjoy hosting events? Plan a special event just for your customers. Whether it’s a special seminar, a lunch-and-learn, an exclusive happy hour or a day at the ballpark, inviting your customer to enjoy some social time lets them know they are more than just their last transaction with you.

Make a charitable contribution in their name. Does your really special client have a favorite charity? A cause they’re passionate about? Make a contribution in their name, and send them a personal note to mark the event.

Encourage clients to make charitable donations and pledge to match them. If your company has a favorite charity or cause you’re supporting this year, invite your clients to make a donation and pledge to match whatever they donate. Not only does this allow you to make the contributions you were likely planning on anyway, but it doubly benefits your cause and allows your clients to easily do good in the community as well. Again, be sure to thank each client for their contribution.

'Tis the Season to Be Thankful

Give Your Client a Shout Out on Social Media. Love your customers? Social media is a great place to give them a shout-out these days. Whether it’s digitally high-fiving them on Facebook or writing them a recommendation on LinkedIn, helping your clients become more successful is a great way to show them how much you appreciate the business.

Send them Referrals. A step up from a shout out is to actually send referrals to your customers. If they are also business people, they will definitely appreciate your sending them business. A wise business person once said that a referral is the sincerest expression of gratitude in business.


These are just a few of many ways of expressing gratitude to your customers. What creative ways have you found to thank those who help make your business successful?